Advertising
Reach more than 1B people across 187 markets globally
Tap into audiences that are 51% more likely to be higher income and 25% more likely to add to cart*.
*Source: comScore qSearch, Explicit Core Search, March 2026
With the easy-to-use Microsoft Advertising platform, spend less and get more from every marketing dollar compared to a leading ad platform.
**Source: EMARKETER, Inc. KPI Forecast Q1 2026
Follow your customers where they spend over 4 hours daily, from LinkedIn to Copilot, Outlook, MSN, Edge, Bing, and casual games.
Source: GWI Core, Q4 2023 - Q3 2024; GWI Zeitgeist, Global. October 2023.
With Microsoft Advertising, you can connect with more than 1B people where they spend over 4 hours a day working, browsing, and playing across Microsoft experiences.
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Be there from discovery to decision
Appear across Bing, Copilot, MSN, and Outlook where people are researching, comparing, and ready to buy. Meet them in the moments that matter most and turn their intent into purchase.
Generate leads where decisions get made
Reach people across Bing, Copilot, MSN and Outlook enriched by professional and B2B context from our LinkedIn profile targeting. Connect with the right audience and turn consideration into qualified leads.
Grow your brand where it matters
Show your brand in the highly visible Microsoft experiences people turn to daily across MSN, Outlook, and Microsoft Casual Games. Whether they're catching up on news, managing their inbox, or taking a break, your brand shows up when it's hard to ignore.
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Customer Stories
No credit card required. Get started in two minutes or log in with your Google account directly.
Sign in with GoogleImport campaigns from Google and Meta or build with Copilot based on your goal.
Reach customers across Bing, Edge, Outlook and partner sites.
Free training, certifications, and expert support.
On-demand sessions with hands-on walkthroughs and strategy deep dives.
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Self-paced courses and industry-recognized credentials in the Learning Lab.
Start learning
One-on-one help with account setup, campaign strategy, or launch support.
Ask a question
Use Microsoft Clarity to see how people interact with your site, and Bing Webmaster Tools to improve visibility.
Explore Clarity insightsCommon questions about getting started
There's no minimum spend and no signup fee. You set your own daily budget and only pay when someone clicks your ad.
No. You can create your account and build your first campaign before entering any payment information. You can even sign up with your existing Google account to get started even faster. You only need a payment method when you're ready to go live.
Nearly 50 million users in the USA don't use Google for search — they use Bing. Microsoft Advertising reaches over 1 billion people monthly across Bing, Edge, Outlook, LinkedIn, and Xbox — audiences you simply can't find on Google. The platform also offers lower competition and cost-per-click.
Yes. You can import campaigns directly from Google Ads or Meta Ads in just a few clicks. Your settings, keywords, and ads transfer automatically so you can start running right away. After import, you can adjust settings to ensure your campaigns fit your goals with Microsoft Advertising.
Microsoft Copilot is Microsoft's AI assistant that helps consumers find information, generate content, and complete tasks faster using natural-language prompts. Your eligible ads will show up in Microsoft Copilot answers when consumers search for your services, brands, or products, so you can capture their intent before they make decisions, driving higher engagement. Copilot in Microsoft Advertising brings that same AI help into your ad platform, like your personal advertising assistant, helping you with campaign setup, writing and refining ad copy, and answering questions instantly so you can launch and optimize ads more efficiently and confidently.
Yes. There are no long-term contracts. You can pause, adjust, or stop your campaigns at any time with no cancellation fees.
